Here are some things you may or may not know about Harley Davidson:

• The company provided about 15,000 machines to the military forces during World War I, the first time motorcycles had been used for military efforts

• After the Great Depression, Harley Davidson was one of only two motorcycle manufacturers left standing. Indian being the other.

• The company suffered a public relations blow in the 1950s when Hollywood movies chastised bikers and created a negative image about the hobby and lifestyle.

• To counter the explosion of Japanese-made machines in the 1980s, the company began highlighting the retro look of their older machines.

There are a million other interesting facts about Harley Davidson that have resulted in the classic, sleek designs you see riding down the highway. Literally, every part, from the throttle to the amount of CCs each engine, has a story, a track record, a history.

Such a rich background has created a unique positioning of the brand in people’s minds. Starting at just after the turn of the 20th century, Harley Davidson had developed and prospered in correlation with the United States. As such, they have become a symbol of our country’s continued growth and serve as a testament to our enduring strength and fortitude, despite being faced with difficult situations.

Ok, for some that might be an over glorified illustration of the company. But the purpose here is to show that highlighting your company’s story not only adds depth, it adds character, likability, and allows your customers to take part in something greater than themselves and your organization.

(Image Source: Bikers Blog)