What do Aesop, Shakespeare, and Dr. Seuss have in common? Yes, of course, they’re writers. What’s beyond that?

In short, they command attention. Now, you may pull the covers up a little higher after the second line of iambic pentameter. Of course, this is understandable, because Shakespeare’s not for everyone. But eternal glorification and permanence in our canon obviously means he did something right. He, along with his previously mentioned colleagues, pulls us in with mesmerizing words, characters, and plots that harness minds.

Why do you care?

This should matter to you because the techniques of the sages are what you can use to etch your place in your industry. The use of storytelling has been an inherent element in every culture, not only to entertain, but to teach and retain autonomy and character of the people. Take a lesson from history.
Whether on your website and brochure, or interviews and articles, you can capture your audience’s attention with a story carefully designed to impart the chosen information. Look at your marketing and PR material at little more closely today. Where is the story in your information? What is unique about you, your product, or services? What will people remember?