When is Too Early to Start Holiday Marketing?

October 23rd, 20093:12 pm @ admin

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When is Too Early to Start Holiday Marketing?

In the middle of September, I saw a Santa Clause display on Rodeo Drive in Beverly Hills. September! This blew me away.

I love the holidays more than anyone. Just ask my family and friends, who suffer my obsessive decorating, cookie baking, and present making from the day AFTER Thanksgiving to Christmas. Right up until the day.

But, personally, I find it somewhat tacky that companies are rushing us through the other holidays; just in case you didn’t remember, we still have Halloween and Thanksgiving. As a business owner, I understand the importance of capitalizing on every opportunity,where morally appropriate. However, there is a natural progression of the holidays that is a tradition to observe. So, when I talk to my clients, and they ask, I tell them to start planning as early as they can, but wait until after Halloween, at least.

I know many others who have actually stopped doing business with certain companies specifically for their the fact that they come off as being greedy. Sure, they may initially make more money in that extra month or two, but what are they losing in the long run?

(Image source: www.greentreegazette.com)

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