Everyone is leary of another kind of person or profession. All lawyers are scummy and untrustworthy. All devout and pious individuals will try to “save your soul.” All reporters only look out for number one and when the story is done so is their interest in you. Usually this opinion you hold is based on one [...]

I’m not sure what it is, but often times when I meet a new person, whether for business or personal, the other party often tends to get carried away in a massive devulge of personal information. Perhaps it’s because they feel comfortable with me? Maybe it’s that sign on my forehead that says, “Please, tell [...]

One of my very good friends is a prominent business owner in the North East, who is just getting acclimated with using social media for business. Awesome for the company, as it obviously increases exposure. Not so awesome when he decides to have a meltdown on Facebook about the stability of the company! Ok, ok, it [...]

Some with whom you speak will say no. They say, once it goes viral, measuring goes out the window. See, this is a problem for me. I can’t go to the board of a multimillion dollar company and tell them that, “Yes, we’re seeing great success with our campaign. Umm….We just don’t know how much.” Are [...]

Often times, companies will spend a major chunk of their communications budget on reaching the external audience. But what about the internal? Your first customer is always your employee. They are closest to the matter, have more invested, and talk more about your business than any of your clients. Doesn’t it make sense to factor [...]

Found this book by Davide Seaman today at Barnes and Noble and pretty much read through the whole thing in a sitting. For those of you looking to augment your brand’s identity or just learn a few tricks about what to do while doing a radio interview, this is a great book. The format is [...]

(Right up front, I have to say that my post may very well upset those folks at PETA and other animal lovers. I can only swear up and down that I love my dog, and hope everyone realizes that, though I take full responsibility, this was an accident.) How do you handle a crisis? In [...]

Tonight, I’m attending a posh, invite-only networking event and have to say…normally, I wouldn’t look forward to it. Though I’m outgoing and naturally a conversational person, I find it terribly awkward to be shoved into a room with other individuals, unsure about what to talk. That’s like an uncomfortable first date without a movie or [...]

In the middle of September, I saw a Santa Clause display on Rodeo Drive in Beverly Hills. September! This blew me away. I love the holidays more than anyone. Just ask my family and friends, who suffer my obsessive decorating, cookie baking, and present making from the day AFTER Thanksgiving to Christmas. Right up until [...]

Bob Wolf’s Green Train Project started off with a valid cause: to inspire humanity to increase their environmental awareness. But as many other organizations have found, encouraging other people to believe in an effort is not always difficult; it’s inspiring them to take action where things get can get a little tricky. From the very beginning, [...]