The other day, a friend of mine mentioned how interesting it is that public relations is finding its way into the social media scene. His comment was that, lately, he’s seen a lot of blogging on the marriage of the two concepts. Though seemingly becoming increasingly more popular, as the numerous budding blogs will attest, [...]

Yes, it seems unlikely, when you look at this sweet face, but trust me, my gigantic puppy is a monster in his own right. Trying to communicate with him is one of the most difficult and seemingly futile tasks that I encounter on a daily basis. After bringing Bodhi home, we learned that Swissys (short [...]

Time and time again, new clients will come to me in need of marketing and PR help. More often than not, it’s after spending a ridiculous amount of money on advertising, without ONE response. By shelling out so much cash for an ad in the newspaper, they think leads are guaranteed. As many of us [...]

In NLP, eye patterns help us to determine how a person processes information, i.e., auditorially, visually, or kinesthetically. How one responds to questions is a sure give away to their dominate style. In this video, watch as the subject reveals her communication preferences. I often stress with clients the importance of learning how to read [...]

What do Aesop, Shakespeare, and Dr. Seuss have in common? Yes, of course, they’re writers. What’s beyond that? In short, they command attention. Now, you may pull the covers up a little higher after the second line of iambic pentameter. Of course, this is understandable, because Shakespeare’s not for everyone. But eternal glorification and permanence [...]

Do you really know your customers? Really? Sure, you may know that Tom Brime goes golfing whenever it’s 70 degrees and sunny. Susan Peters prefers vegan food, although she will drink milk, occasionally, with chocolate cake. When TNT runs a Bond marathon, you know that if you want to find Mike Wheeling, he’ll be on his [...]

Here are some things you may or may not know about Harley Davidson: • The company provided about 15,000 machines to the military forces during World War I, the first time motorcycles had been used for military efforts • After the Great Depression, Harley Davidson was one of only two motorcycle manufacturers left standing. Indian being the other. • The [...]

Whether you’re in the PR industry, a company CEO, or just grinding out a 9 to 5, one thing is for sure: much of your success depends on the ability to communicate effectively. You can’t go into a client meeting, mumble your way through, stare at the floor, and constantly interrupt the other parties and [...]

Recently, there has been an onslaught of blog posts covering the importance of rapport, but not so many defining what it’s not. The term seems so hypnotic that anyone can use it and automatically define themselves as a person entering relationships with integrity. You and I both know this isn’t true. What does it mean to [...]

Composed of how one walks, talks, acts, and dresses, communications studies show that image, how others perceive a person, plays a major role in his or her success in life. Even the simplest or seemingly absurd details, like how many pieces of jewelry you wear to an interview, can determine which doors open and which [...]