→ October 2, 2009
Whether you’re in the PR industry, a company CEO, or just grinding out a 9 to 5, one thing is for sure: much of your success depends on the ability to communicate effectively. You can’t go into a client meeting, mumble your way through, stare at the floor, and constantly interrupt the other parties and [...]
→ September 15, 2009
Composed of how one walks, talks, acts, and dresses, communications studies show that image, how others perceive a person, plays a major role in his or her success in life. Even the simplest or seemingly absurd details, like how many pieces of jewelry you wear to an interview, can determine which doors open and which [...]
→ September 2, 2009
As companies shy away from the Vegas-style Flash of the web and embrace the far more telling (no pun intended) aspect of verbiage, many times the result is mainstream template with little to no personality in the writing. The result? A fallen away website that fails to excite users and command the attention of the [...]
→ September 1, 2009
You may have great products and great employees, but if your customer service leaves people less than thrilled to be doing business with you, ultimately your brand will suffer. Consumers have to trust your company to be loyal, but first, they have to feel appreciated and valued. Without this, they’ll be willing to switch to [...]
