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How Well Do You Know Your Customers? →  October 8, 2009

Do you really know your customers? Really? Sure, you may know that Tom Brime goes golfing whenever it’s 70 degrees and sunny. Susan Peters prefers vegan food, although she will drink milk, occasionally, with chocolate cake. When TNT runs a Bond marathon, you know that if you want to find Mike Wheeling, he’ll be on his [...]

Take it From Harley Davidson, Your Story Sells →  October 6, 2009

Here are some things you may or may not know about Harley Davidson: • The company provided about 15,000 machines to the military forces during World War I, the first time motorcycles had been used for military efforts • After the Great Depression, Harley Davidson was one of only two motorcycle manufacturers left standing. Indian being the other. • The [...]

Can You Really Build Rapport With An Ace in the Hole? →  October 1, 2009

Recently, there has been an onslaught of blog posts covering the importance of rapport, but not so many defining what it’s not. The term seems so hypnotic that anyone can use it and automatically define themselves as a person entering relationships with integrity. You and I both know this isn’t true. What does it mean to [...]



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