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Are You Talking AT Your Clients Instead of Talking TO?? →  December 7, 2009

I’m not sure what it is, but often times when I meet a new person, whether for business or personal, the other party often tends to get carried away in a massive devulge of personal information. Perhaps it’s because they feel comfortable with me? Maybe it’s that sign on my forehead that says, “Please, tell [...]

How Important is Internal Communication? →  November 11, 2009

Often times, companies will spend a major chunk of their communications budget on reaching the external audience. But what about the internal? Your first customer is always your employee. They are closest to the matter, have more invested, and talk more about your business than any of your clients. Doesn’t it make sense to factor [...]

Dirtly Little Secrets of Buzz →  November 4, 2009

Found this book by Davide Seaman today at Barnes and Noble and pretty much read through the whole thing in a sitting. For those of you looking to augment your brand’s identity or just learn a few tricks about what to do while doing a radio interview, this is a great book. The format is [...]

How Do You Handle a Crisis? →  November 2, 2009

(Right up front, I have to say that my post may very well upset those folks at PETA and other animal lovers. I can only swear up and down that I love my dog, and hope everyone realizes that, though I take full responsibility, this was an accident.) How do you handle a crisis? In [...]