As companies shy away from the Vegas-style Flash of the web and embrace the far more telling (no pun intended) aspect of verbiage, many times the result is mainstream template with little to no personality in the writing. The result? A fallen away website that fails to excite users and command the attention of the [...]

You may have great products and great employees, but if your customer service leaves people less than thrilled to be doing business with you, ultimately your brand will suffer. Consumers have to trust your company to be loyal, but first, they have to feel appreciated and valued. Without this, they’ll be willing to switch to [...]

As someone who places great emphasis on developing quality, long-term relationships with my clients and network contacts, I recently have faced the hard-nosed question of where to draw the line. These past few months, the majority of my clients have failed to pay me, bounced checks, made promises, and seemingly ignored invoices, yet all with [...]

During a speech I gave this past weekend on PR secrets and techniques, we touched on the importance of business owners’ participation in the social media stratosphere. As we were discussing the issues with which many people are faced, one attendee brought up a different problem related to this subject. It wasn’t her ignorance or [...]