One of my very good friends is a prominent business owner in the North East, who is just getting acclimated with using social media for business. Awesome for the company, as it obviously increases exposure. Not so awesome when he decides to have a meltdown on Facebook about the stability of the company! Ok, ok, it [...]

Some with whom you speak will say no. They say, once it goes viral, measuring goes out the window. See, this is a problem for me. I can’t go to the board of a multimillion dollar company and tell them that, “Yes, we’re seeing great success with our campaign. Umm….We just don’t know how much.” Are [...]

(Right up front, I have to say that my post may very well upset those folks at PETA and other animal lovers. I can only swear up and down that I love my dog, and hope everyone realizes that, though I take full responsibility, this was an accident.) How do you handle a crisis? In [...]

Time and time again, new clients will come to me in need of marketing and PR help. More often than not, it’s after spending a ridiculous amount of money on advertising, without ONE response. By shelling out so much cash for an ad in the newspaper, they think leads are guaranteed. As many of us [...]

During a speech I gave this past weekend on PR secrets and techniques, we touched on the importance of business owners’ participation in the social media stratosphere. As we were discussing the issues with which many people are faced, one attendee brought up a different problem related to this subject. It wasn’t her ignorance or [...]