The other day, a friend of mine mentioned how interesting it is that public relations is finding its way into the social media scene. His comment was that, lately, he’s seen a lot of blogging on the marriage of the two concepts. Though seemingly becoming increasingly more popular, as the numerous budding blogs will attest, [...]

Yes, it seems unlikely, when you look at this sweet face, but trust me, my gigantic puppy is a monster in his own right. Trying to communicate with him is one of the most difficult and seemingly futile tasks that I encounter on a daily basis. After bringing Bodhi home, we learned that Swissys (short [...]

Time and time again, new clients will come to me in need of marketing and PR help. More often than not, it’s after spending a ridiculous amount of money on advertising, without ONE response. By shelling out so much cash for an ad in the newspaper, they think leads are guaranteed. As many of us [...]

Whether you’re in the PR industry, a company CEO, or just grinding out a 9 to 5, one thing is for sure: much of your success depends on the ability to communicate effectively. You can’t go into a client meeting, mumble your way through, stare at the floor, and constantly interrupt the other parties and [...]

During a speech I gave this past weekend on PR secrets and techniques, we touched on the importance of business owners’ participation in the social media stratosphere. As we were discussing the issues with which many people are faced, one attendee brought up a different problem related to this subject. It wasn’t her ignorance or [...]