One of my very good friends is a prominent business owner in the North East, who is just getting acclimated with using social media for business. Awesome for the company, as it obviously increases exposure. Not so awesome when he decides to have a meltdown on Facebook about the stability of the company! Ok, ok, it [...]

Some with whom you speak will say no. They say, once it goes viral, measuring goes out the window. See, this is a problem for me. I can’t go to the board of a multimillion dollar company and tell them that, “Yes, we’re seeing great success with our campaign. Umm….We just don’t know how much.” Are [...]

The other day, a friend of mine mentioned how interesting it is that public relations is finding its way into the social media scene. His comment was that, lately, he’s seen a lot of blogging on the marriage of the two concepts. Though seemingly becoming increasingly more popular, as the numerous budding blogs will attest, [...]

During a speech I gave this past weekend on PR secrets and techniques, we touched on the importance of business owners’ participation in the social media stratosphere. As we were discussing the issues with which many people are faced, one attendee brought up a different problem related to this subject. It wasn’t her ignorance or [...]